Welcome to the Rugged Reign Sunglasses Collection—where European design meets everyday adventure.
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Discover frames built for clarity, durability, and style—handpicked for men who live life in bold color. Whether you’re gearing up for the outdoors or adding the finishing touch to your look, you’ll find your next favorite pair right here. See the difference.
Karl Lagerfeld Gray Metal Sunglasses
$187.00 CAD
Classic Hugo Boss™ Wayfarers
Belstaff™ Gold Aviators
BMW Motorsport Blue Men Sunglass
$157.00 CAD
BMW Motorsport Black Men Sunglass
$175.00 CAD
Roberto Cavalli Black Men Sunglass
$353.00 CAD
Belstaff™ Aviators
18K Gold & Handmade in Japan.
Italia Independent Bicolor Acetate Sunglasses
$192.00 CAD
Italia Independent Bicolor Acetate Sunglasses
$185.00 CAD
Italia Independent Multicolor Acetate Sunglasses
$183.00 CAD
Italia Independent Bicolor Metal Sunglasses
$185.00 CAD
Scotch & Soda Brown Men Sunglass
$209.00 CAD
Italia Independent Purple Acetate Sunglasses
$198.00 CAD
Italia Independent Blue Acetate Sunglasses
$183.00 CAD
Italia Independent Blue Acetate Sunglasses
$185.00 CAD
Italia Independent Blue Acetate Sunglasses
$183.00 CAD
Italia Independent Brown Acetate Sunglasses
$192.00 CAD
Italia Independent Blue Acetate Sunglasses
$185.00 CAD
Italia Independent Blue Acetate Sunglasses
$183.00 CAD
Italia Independent Gray Acetate Sunglasses
$188.00 CAD
Italia Independent Red Acetate Sunglasses
$183.00 CAD
Italia Independent Brown Acetate Sunglasses
$185.00 CAD
Italia Independent Blue Acetate Sunglasses
$185.00 CAD
Italia Independent Purple Acetate Sunglasses
$183.00 CAD
Italia Independent Black Acetate Sunglasses
$185.00 CAD
RUGGED REIGN
Why You'll Love Our Collection
- Comfortable Fit:Â Ergonomic designs for all-day wear.
- Durable Frames:Â Built to withstand your most rugged adventures.
- Stylish Options:Â A pair for every personality and occasion.
- Affordable Luxury:Â Premium quality without the premium price tag.