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Our Priority: Supporting Non-Profits Focused on Mental Health For Men
Men account for 75% of suicides in North America, yet over 60% don’t seek help due to stigma. With rising isolation, limited resources, and untreated mental health issues costing lives and communities, supporting men’s mental health is critical. Rugged Reign’s 1% sales donation drives change and empowers men to lead healthier lives.
Rugged Reign offers unapologetically masculine European men’s designer clothing and accessories, curated for men who value style, confidence, and quality.
Yes, we offer free shipping on all men’s designer clothing and accessories to customers in the US and Canada.
We donate 1% of every sale to organizations dedicated to men’s mental health, so every purchase helps make a positive impact. The organization we are supporting for 2025-2026 is called 'Heads Up Guys', you can learn more about this fantastic organization here.
We have a 14-day return and exchange policy on all men’s designer clothing and accessories, making shopping with us risk-free.
Our collection features over 100 European designer brands, including Calvin Klein, Wrangler, Lee, Jack Jones, Rifle, Gianni Lupo, Only & Sons, and Blauer USA. Our brands are always rotating based on what we find and love with new arrivals every week.
We stock a wide range of European men’s fashion, including T-shirts, polos, shirts, sweaters, cardigans, vests, swimwear, jeans, trousers, outerwear, accessories, bags, shoes, and formal wear.
