Meet Jared Holland
I started my career in ad sales at a major Canadian agency. It was fast-paced, creative, and full of opportunities to connect with amazing people. Along the way, I discovered how much I loved investing in my wardrobe—seeing how dressing well not only changed how others saw me but also how I felt about myself.
About 10 years ago, while working in Grande Prairie, a group of us joked about creating a men’s apparel site featuring all our favorite brands. Fast forward to 2024, I decided to turn that idea into reality with Rugged Reign.
But Rugged Reign isn’t just about clothes—it’s about confidence and purpose. I saw a gap in the market for a brand that’s unapologetically for men. A brand offering the best in style while addressing the challenges we face every day. Society often pressures men to fit in, hold back, or defend who they are. I’ve felt that too, and that’s why Rugged Reign is more than just a brand—it’s a movement.
We’re here to inspire men to live boldly, confidently, and unapologetically. So, explore our collections, join the conversation, and celebrate who you are with us.
When I'm not running Rugged Reign...
You’ll often find me hitting the trails with my two dogs, Jaks (a spirited white lab) and Maverick (my adventurous mixed-breed pitty), or exploring new destinations with my partner. We’re globe-trotters at heart, always chasing fresh experiences and unforgettable moments."
Our Priority: Supporting Non-Profits Focused on Mental Health For Men
Men account for 75% of suicides in North America, yet over 60% don’t seek help due to stigma. With rising isolation, limited resources, and untreated mental health issues costing lives and communities, supporting men’s mental health is critical. Rugged Reign’s 1% sales donation drives change and empowers men to lead healthier lives.