Y-3 S-Gendo Run Sneakers
The Y-3 S-Gendo Run Sneakers represent an innovative fusion of athletic performance and cutting-edge design. Combining the advanced sole technology of adidas running models with traditional sneaker aesthetics, these shoes stand out for their bold, futuristic silhouette. The fully hollow soleplate, inspired by the Japanese concept of negative space and elevation, gives the model visual depth and a sophisticated design sensibility. The upper is crafted from a combination of breathable mesh, suede, and smooth leather, while distinctive details like the Y-3 logo on the tongue and Yohji Yamamoto’s signature on the heel complete the design with an iconic touch.
Season: AW25
Composition: UPPER 50% Leather 50% Polyamide SOLE 100% Rubber
The Y-3 S-Gendo Run Sneakers represent an innovative fusion of athletic performance and cutting-edge design. Combining the advanced sole technology of adidas running models with traditional sneaker aesthetics, these shoes stand out for their bold, futuristic silhouette. The fully hollow soleplate, inspired by the Japanese concept of negative space and elevation, gives the model visual depth and a sophisticated design sensibility. The upper is crafted from a combination of breathable mesh, suede, and smooth leather, while distinctive details like the Y-3 logo on the tongue and Yohji Yamamoto’s signature on the heel complete the design with an iconic touch.
Season: AW25
Composition: UPPER 50% Leather 50% Polyamide SOLE 100% Rubber
Free shipping always, across the US & Canada. Secure checkout, fast processing, and a stress-free 14-day return policy. Got a problem? You get a real human response, fast—no bots.
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You’re buying more than just clothing. Every collection is handpicked from 100+ legendary European brands—no knockoffs, no shortcuts. We obsess over quality and only ship the real deal, guaranteed.
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Launching Rugged Reign wasn’t about trends—it was about helping guys look good and feel stronger, inside and out. If you’re not stoked with your fit, we’ll make it right.” – Jared Holland, Founder
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Free shipping always, across the US & Canada. Secure checkout, fast processing, and a stress-free 14-day return policy. Got a problem? You get a real human response, fast—no bots.
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1% of every sale supports men’s mental health programs (currently Heads Up Guys). Your look = someone else’s lifeline. Change the game, one wardrobe at a time.
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Explore some of our hand picked pieces to find the perfect match and build a style that’s unapologetically you.
Frequently Asked Questions
For more questions, send us an email: info@ruggedreign.com or whatsapp: 368.999.8962. No bots, and we're happy to help.
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Our products use both US and EU sizing. Check the size guide for an easy fit, and if it’s not perfect, you’ve got 14 days to return or exchange—hassle-free, no questions asked.
Click here for our SIZE GUIDE
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Every piece is handpicked from over 100 European designer brands, blending real style with a mission: 1% of every sale supports men’s mental health. Top-tier quality—plus you’re part of something bigger.
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Yep, shipping is always free in the US & Canada! Orders ship within 2 business days and usually arrive in 3–7 business days, so you’ll be fresh in no time.
