Valentino Garavani Royco Cherryfic Sneakers
Valentino Garavani’s Royco Cherryfic Sneakers combine pop spirit and craftsmanship in a bold design. Made of soft tasseled calfskin with a Cherryfic pattern, they feature laces decorated with a removable Signature VLogo accessory in antique-effect brass. The same logo, screen-printed on the back, reinforces the brand’s identity. The rubber sole completes the silhouette with comfort and urban style.
Season: AW25
Composition: UPPER 100% Calf Leather Bos Taurus SOLE 100% Rubber
MADE IN ITALY
Valentino Garavani’s Royco Cherryfic Sneakers combine pop spirit and craftsmanship in a bold design. Made of soft tasseled calfskin with a Cherryfic pattern, they feature laces decorated with a removable Signature VLogo accessory in antique-effect brass. The same logo, screen-printed on the back, reinforces the brand’s identity. The rubber sole completes the silhouette with comfort and urban style.
Season: AW25
Composition: UPPER 100% Calf Leather Bos Taurus SOLE 100% Rubber
MADE IN ITALY
Free shipping always, across the US & Canada. Secure checkout, fast processing, and a stress-free 14-day return policy. Got a problem? You get a real human response, fast—no bots.
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You’re buying more than just clothing. Every collection is handpicked from 100+ legendary European brands—no knockoffs, no shortcuts. We obsess over quality and only ship the real deal, guaranteed.

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Launching Rugged Reign wasn’t about trends—it was about helping guys look good and feel stronger, inside and out. If you’re not stoked with your fit, we’ll make it right.” – Jared Holland, Founder

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Free shipping always, across the US & Canada. Secure checkout, fast processing, and a stress-free 14-day return policy. Got a problem? You get a real human response, fast—no bots.

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1% of every sale supports men’s mental health programs (currently Heads Up Guys). Your look = someone else’s lifeline. Change the game, one wardrobe at a time.

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Frequently Asked Questions
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Our products use both US and EU sizing. Check the size guide for an easy fit, and if it’s not perfect, you’ve got 14 days to return or exchange—hassle-free, no questions asked.
Click here for our SIZE GUIDE
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Every piece is handpicked from over 100 European designer brands, blending real style with a mission: 1% of every sale supports men’s mental health. Top-tier quality—plus you’re part of something bigger.
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Yep, shipping is always free in the US & Canada! Orders ship within 2 business days and usually arrive in 3–7 business days, so you’ll be fresh in no time.