Icon Purple Cotton Hoody
Discover the Icon IU9016FC hoodie, an essential piece for your men’s wardrobe. Made with a blend of 80% cotton and 20% polyester, this hoodie offers a comfortable and warm feel, perfect for cooler days. The modern design features a large Icon logo on the front, adding a touch of urban and contemporary style. The hoodie is equipped with a convenient front pocket, ideal for storing small items or keeping your hands warm. Thanks to its versatility, it can be worn on various occasions, from leisure activities to casual meetings. Don’t miss the chance to add this must-have to your daily outfit.
Discover the Icon IU9016FC hoodie, an essential piece for your men’s wardrobe. Made with a blend of 80% cotton and 20% polyester, this hoodie offers a comfortable and warm feel, perfect for cooler days. The modern design features a large Icon logo on the front, adding a touch of urban and contemporary style. The hoodie is equipped with a convenient front pocket, ideal for storing small items or keeping your hands warm. Thanks to its versatility, it can be worn on various occasions, from leisure activities to casual meetings. Don’t miss the chance to add this must-have to your daily outfit.
Free shipping always, across the US & Canada. Secure checkout, fast processing, and a stress-free 14-day return policy. Got a problem? You get a real human response, fast—no bots.
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You’re buying more than just clothing. Every collection is handpicked from 100+ legendary European brands—no knockoffs, no shortcuts. We obsess over quality and only ship the real deal, guaranteed.

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Launching Rugged Reign wasn’t about trends—it was about helping guys look good and feel stronger, inside and out. If you’re not stoked with your fit, we’ll make it right.” – Jared Holland, Founder

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Free shipping always, across the US & Canada. Secure checkout, fast processing, and a stress-free 14-day return policy. Got a problem? You get a real human response, fast—no bots.

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1% of every sale supports men’s mental health programs (currently Heads Up Guys). Your look = someone else’s lifeline. Change the game, one wardrobe at a time.

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Pair your pick with
Explore some of our hand picked pieces to find the perfect match and build a style that’s unapologetically you.
Frequently Asked Questions
For more questions, send us an email: info@ruggedreign.com or whatsapp: 368.999.8962. No bots, and we're happy to help.
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Our products use both US and EU sizing. Check the size guide for an easy fit, and if it’s not perfect, you’ve got 14 days to return or exchange—hassle-free, no questions asked.
Click here for our SIZE GUIDE
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Every piece is handpicked from over 100 European designer brands, blending real style with a mission: 1% of every sale supports men’s mental health. Top-tier quality—plus you’re part of something bigger.
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Yep, shipping is always free in the US & Canada! Orders ship within 2 business days and usually arrive in 3–7 business days, so you’ll be fresh in no time.