Elevate your ensemble with the lavish Coccinelle Beat Generation Bag, crafted from exquisite leather that exudes sophistication. This versatile piece features a chic single handle, an adjustable and removable shoulder strap for styling freedom, and a handy external pocket for your essentials. The secure swivel and zip closure, coupled with the iconic printed logo, make this bag a blend of functionality and high fashion. Dipped in a regal purple hue, it’s the statement accessory you need to boldly accentuate your look.
– Material: Leather
– Country of origin: IT
– Color: Purple
Free shipping always, across the US & Canada. Secure checkout, fast processing, and a stress-free 14-day return policy. Got a problem? You get a real human response, fast—no bots.
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You’re buying more than just clothing. Every collection is handpicked from 100+ legendary European brands—no knockoffs, no shortcuts. We obsess over quality and only ship the real deal, guaranteed.

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Launching Rugged Reign wasn’t about trends—it was about helping people look good and feel stronger, inside and out. If you’re not happy with your fit, we’ll make it right.” – Jared Holland, Founder

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Free shipping always, across the US & Canada. Secure checkout, fast processing, and a stress-free 14-day return policy. Got a problem? You get a real human response, fast—no bots.

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Our advocacy work revolves around uplifting the mental health of men and its an initiative we care deeply about, and we think everyone can agree its time. If you know a guy in your life that needs some help, we recommend checking out an organization called Heads Up Guys. Your look = someone else’s lifeline. Change the game, one wardrobe at a time.

Pair your pick with
Explore some of our hand picked pieces to find the perfect match and build a style that’s unapologetically you.
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Frequently Asked Questions
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Our products use both US and EU sizing. Check the size guide for an easy fit, and if it’s not perfect, you’ve got 14 days to return or exchange—hassle-free, no questions asked.
Click here for our SIZE GUIDE
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Every piece is handpicked from over 100 European designer brands, blending real style with a mission: 1% of every sale supports men’s mental health. Top-tier quality—plus you’re part of something bigger.
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Yep, shipping is always free in the US & Canada! Orders ship within 2 business days and usually arrive in 3–7 business days, so you’ll be fresh in no time.
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We use all major carriers, and local courier partners. Use the shipping estimator in the cart to check your shipping rates.