Step into the room making a bold statement with the exquisite Coccinelle Beat Generatio Bag, a must-have for any fashion-forward enthusiast. This luxurious Italian-crafted bag boasts a removable chain shoulder handle along with an adjustable strap, offering versatile wear options. The striking purple leather is elegantly accented by the brand’s iconic logo, adding a dash of sophistication. With a practical external pocket featuring a secure twist closure and an internal pocket for your essentials, this bag embodies both style and functionality. Zip closure ensures your belongings are safe as you turn heads with this trendy accessory.
Color: Purple
Material: Leather
Country of origin: IT
Free shipping always, across the US & Canada. Secure checkout, fast processing, and a stress-free 14-day return policy. Got a problem? You get a real human response, fast—no bots.
01
You’re buying more than just clothing. Every collection is handpicked from 100+ legendary European brands—no knockoffs, no shortcuts. We obsess over quality and only ship the real deal, guaranteed.
02
Launching Rugged Reign wasn’t about trends—it was about helping people look good and feel stronger, inside and out. If you’re not happy with your fit, we’ll make it right.” – Jared Holland, Founder
03
Free shipping always, across the US & Canada. Secure checkout, fast processing, and a stress-free 14-day return policy. Got a problem? You get a real human response, fast—no bots.
04
Our advocacy work revolves around uplifting the mental health of men and its an initiative we care deeply about, and we think everyone can agree its time. If you know a guy in your life that needs some help, we recommend checking out an organization called Heads Up Guys. Your look = someone else’s lifeline. Change the game, one wardrobe at a time.
Pair your pick with
Explore some of our hand picked pieces to find the perfect match and build a style that’s unapologetically you.
Frequently Asked Questions
-
Our products use both US and EU sizing. Check the size guide for an easy fit, and if it’s not perfect, you’ve got 14 days to return or exchange—hassle-free, no questions asked.
Click here for our SIZE GUIDE
-
Every piece is handpicked from over 100 European designer brands, blending real style with a mission: 1% of every sale supports men’s mental health. Top-tier quality—plus you’re part of something bigger.
-
Yep, shipping is always free in the US & Canada! Orders ship within 2 business days and usually arrive in 3–7 business days, so you’ll be fresh in no time.
-
We use all major carriers, and local courier partners. Use the shipping estimator in the cart to check your shipping rates.