Diadora Black Leather Sneaker
The Diadora MAGIC BASKET LOW ICONA 501.179296 men’s sneakers are the perfect combination of style and comfort. Made with a high percentage of leather (80%) and rubber (20%), these shoes offer an excellent fit and unparalleled durability. The classic and clean design makes them versatile, perfect for completing a casual or sporty look. Ideal for everyday use, these sneakers are perfect for those looking for a touch of elegance without sacrificing comfort. Every step will be a pleasure thanks to their rubber sole, designed to provide grip and support. Don’t miss the chance to add this iconic model to your footwear collection.
The Diadora MAGIC BASKET LOW ICONA 501.179296 men’s sneakers are the perfect combination of style and comfort. Made with a high percentage of leather (80%) and rubber (20%), these shoes offer an excellent fit and unparalleled durability. The classic and clean design makes them versatile, perfect for completing a casual or sporty look. Ideal for everyday use, these sneakers are perfect for those looking for a touch of elegance without sacrificing comfort. Every step will be a pleasure thanks to their rubber sole, designed to provide grip and support. Don’t miss the chance to add this iconic model to your footwear collection.
Free shipping always, across the US & Canada. Secure checkout, fast processing, and a stress-free 14-day return policy. Got a problem? You get a real human response, fast—no bots.
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You’re buying more than just clothing. Every collection is handpicked from 100+ legendary European brands—no knockoffs, no shortcuts. We obsess over quality and only ship the real deal, guaranteed.

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Launching Rugged Reign wasn’t about trends—it was about helping guys look good and feel stronger, inside and out. If you’re not stoked with your fit, we’ll make it right.” – Jared Holland, Founder

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Free shipping always, across the US & Canada. Secure checkout, fast processing, and a stress-free 14-day return policy. Got a problem? You get a real human response, fast—no bots.

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1% of every sale supports men’s mental health programs (currently Heads Up Guys). Your look = someone else’s lifeline. Change the game, one wardrobe at a time.

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Pair your pick with
Explore some of our hand picked pieces to find the perfect match and build a style that’s unapologetically you.
Frequently Asked Questions
For more questions, send us an email: info@ruggedreign.com or whatsapp: 368.999.8962. No bots, and we're happy to help.
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Our products use both US and EU sizing. Check the size guide for an easy fit, and if it’s not perfect, you’ve got 14 days to return or exchange—hassle-free, no questions asked.
Click here for our SIZE GUIDE
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Every piece is handpicked from over 100 European designer brands, blending real style with a mission: 1% of every sale supports men’s mental health. Top-tier quality—plus you’re part of something bigger.
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Yep, shipping is always free in the US & Canada! Orders ship within 2 business days and usually arrive in 3–7 business days, so you’ll be fresh in no time.