Welcome to Rugged Reign—your source for premium European clothing. Whether you’re new or already part of the crew, this is where you’ll find the go-to gear: European-made tees, trusted jackets, and everyday essentials. Each piece is chosen for comfort, versatility, and lasting style—so you’re ready for whatever’s next.
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Before you dive in, be sure to check your size for the perfect fit—our quick size guide makes it easy to shop with confidence.
Find Your Fit—Shop Limited Sizes First
Select your size to see every piece that’s available for you—so you never miss out on something you love.
Saint Laurent Card Holder
$413.00 CAD
Saint Laurent Credit Card Holder
$413.00 CAD
Saint Laurent Card Holder
$443.00 CAD
Saint Laurent Card Holder
$443.00 CAD
Saint Laurent Card Holder
$495.00 CAD
Saint Laurent Card Holder
$495.00 CAD
Saint Laurent Leather Wallet
$562.00 CAD
Saint Laurent YSL Card Holder
$562.00 CAD
Saint Laurent Card Holder
$562.00 CAD
Sale
Saint Laurent Wallet
$600.00 CAD
Saint Laurent T-shirt
$650.00 CAD
Saint Laurent T-shirt
$650.00 CAD
Saint Laurent Belt
$661.00 CAD
Saint Laurent Cassandre Belt
$661.00 CAD
Saint Laurent Leather Wallet
$674.00 CAD
Saint Laurent Canvas Logo Espadrilles
$682.00 CAD
Saint Laurent T-Shirt
$704.00 CAD
Saint Laurent Cotton polo Shirt
$709.00 CAD
Sale
Saint Laurent Wallet
$726.00 CAD
Sale
Saint Laurent Wallet
$749.00 CAD
Saint Laurent iPad Holder
$801.00 CAD
Saint Laurent Gym Sneakers
$929.00 CAD
Saint Laurent Gym Sneakers
$929.00 CAD
Saint Laurent iPad Holder
$950.00 CAD
Saint Laurent Sl61 Sneakers
$1,064.00 CAD
Saint Laurent SL61 Sneakers
$1,064.00 CAD
Saint Laurent SL61 Sneakers
$1,064.00 CAD
Saint Laurent Logoed Hoodie
$1,322.00 CAD
Saint Laurent Wyatt Jodhpur Boots
$1,330.00 CAD
Saint Laurent Leather Lace-Ups
$1,342.00 CAD
Saint Laurent City Backpack
$1,769.00 CAD
Saint Laurent Shoulder Bag
$2,589.00 CAD
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ICONIC BRAND: BELSTAFF
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New Arrivals
RUGGED REIGN
We’re here to inspire men to live boldly, confidently, and unapologetically. So, explore our collections, join the conversation, and celebrate who you are with us. A % of every sale goes towards supporting mental health for men. Our non-profit of choice is an organization called Heads Up Guys. Learn more or donate, click here.