Welcome to Rugged Reign—your source for premium European clothing. Whether you’re new or already part of the crew, this is where you’ll find the go-to gear: European-made tees, trusted jackets, and everyday essentials. Each piece is chosen for comfort, versatility, and lasting style—so you’re ready for whatever’s next.
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Before you dive in, be sure to check your size for the perfect fit—our quick size guide makes it easy to shop with confidence.
Valentino Garavani Upvillage Sneakers
$966.00 CAD
Dolce & Gabbana White Sorrento Crystals Sneakers Shoes
$967.00 CAD Dolce & Gabbana
Valentino Garavani Upvillage Sneakers
$971.00 CAD
Valentino Garavani Rockstud Untitled Sneakers
$979.00 CAD
Valentino Garavani Rockstud Sneakers
$993.00 CAD
Valentino Garavani Rockstud Sneakers
$993.00 CAD Valentino Garavani
Alexander McQueen Stud leather Sneakers
$1,005.00 CAD
Alexander McQueen Stud leather Sneakers
$1,005.00 CAD
Valentino Garavani Rockstud Untitled Sneakers
$1,008.00 CAD
Valentino Garavani Rockstud Untitled Sneakers
$1,008.00 CAD
Valentino Garavani Rockstud Untitled Sneakers
$1,008.00 CAD
Valentino Garavani 'Hybrid Rainboot' Leather Sneakers
$1,021.00 CAD Valentino Garavani
Gianvito Rossi Glover Sneakers
$1,028.00 CAD Gianvito Rossi
Valentino Garavani VL7N Sneakers
$1,043.00 CAD
Alexander McQueen Oversized Leather Sneakers
$1,051.00 CAD Alexander McQueen
Alexander McQueen Tread Slick High-Top Sneakers
$1,073.00 CAD Alexander McQueen
Saint Laurent Sl61 Sneakers
$1,082.00 CAD
Dolce & Gabbana Black Multicolor Crystal Sneakers Shoes
$1,087.00 CAD Dolce & Gabbana
Valentino Garavani Low-Top Sneakers
$1,099.00 CADRECOMMENDED COLLECTIONS
ICONIC BRAND: BELSTAFF
Iconic Brand: Dolce & Gabbana
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RUGGED REIGN
We’re here to inspire men to live boldly, confidently, and unapologetically. So, explore our collections, join the conversation, and celebrate who you are with us. A % of every sale goes towards supporting mental health for men. Our non-profit of choice is an organization called Heads Up Guys. Learn more or donate, click here.